Close your eyes and imagine the world’s most iconic brands. For many, if not most, the images of Apple, Nike, Microsoft, Google, Coca-Cola, and Disney come to mind.
But for each of these recognizable logos, there are dozens of obscure brands.
Nowadays, it is not uncommon to see a bunch of corporate rebrands. Typically, this means a change in a logo, color schemes, and nuanced language.
However, a proper rebrand allows the company to reexamine itself, its vision, why it does what it does, which then informs how and what it does. The way an organization sees itself directly affects how it views its clients, employees, partners, and the world.
Have you ever considered that the way you see yourself matters? What you make of the world around you begins with how you see yourself.
Sometimes, we can have a very unhealthy view of ourselves without realizing it. In turn, our cantankerous view of ourselves directly affects the way that we approach decisions, relationships, work, hopes, dreams, and journeys with God.
But what if that is not what God has in mind for us? What if a journey with Jesus is a daily opportunity to reexamine our lives by seeing what God sees?
As one person put it, “Waking up is seeing yourself just as you are, not as you would like to be nor as you are afraid you might be.”
We are starting a new series, “Rebranding: Examining How We View Ourselves and Others.”
Each week, we will take a hard look at some of the most challenging aspects of self-perception. The series begins on March 21st.